Why Every Brand Needs UGC Content - and How to Hire the Right UGC Model

Why Every Brand Needs UGC Content - and How to Hire the Right UGC Model

You’ve probably noticed it: the videos that stop your scroll, the “real” reviews that feel like a friend, the product unboxings that make you want to buy in seconds. That’s UGC - User-Generated Content. And it's changing how brands connect, convert, and grow.

But here’s the twist: most of it isn’t actually user-generated anymore. It’s created by professional UGC creators and freelance UGC models - people like me, who know how to blend authenticity with strategy.

So, if you're launching a product, rebranding your business, or building a digital presence from scratch - here’s what you need to know about UGC, how to hire the right creator, and how to budget smart.

What Is UGC (And Why Is It So Powerful)?

UGC stands for user-generated content - think reviews, tutorials, unboxings, behind-the-scenes, and “talking head” videos. But what makes UGC special isn’t the production quality - it’s the relatability.

Instead of glossy ads with models reading scripts, UGC feels real, raw, and trustworthy. It works because:

• People buy from people they relate to

• It feels unscripted, but is secretly strategic

• It’s mobile-first and algorithm-friendly

• It outperforms traditional ads in CTR and engagement

And the best part? It works across industries: beauty, fashion, wellness, tech, fitness, travel, food, coaching, and more.

What Is a UGC Model or Creator?

A UGC model is someone who appears in (and often produces) brand content that feels user-generated - but is created with purpose.
Unlike traditional models, a UGC creator doesn’t just pose. They:

• Speak on camera

• Test and review products

• Shoot in natural environments

• Edit content for TikTok, Reels, YouTube Shorts

• Create content that looks native - not scripted

As a UGC creator based in Kuala Lumpur, I’ve worked with brands across Asia to deliver scroll-stopping, emotionally-driven content - not just for views, but for conversion.

How Can Businesses Use UGC Content?

Here are just a few ways your brand can use UGC to drive real results:

✔ Product Launches - Build trust fast with reviews, demos, and “real life” usage
✔ Social Ads - High-performing Reels and TikToks to use in Meta & TikTok Ads
✔ Website Content - Humanize your product pages with voice, movement, and authenticity
✔ Email Marketing - UGC makes newsletters feel fresh and personal
✔ Campaign Support - Complement your pro shoot with relatable lifestyle visuals

Whether you’re launching a skincare line or selling tech accessories, UGC helps your audience see themselves using your product - and that’s what leads to sales.

How to Hire the Right UGC Model for Your Brand

If you’re searching “How to find UGC creators in Malaysia” or “Where to hire UGC models in KL”, here’s what to look for:

1. On-Camera Confidence
Choose someone who can speak naturally, deliver facial expressions, and bring emotion into short clips.

2. Visual Style That Matches Your Brand
Watch how they shoot: Is it minimalist, moody, bright, Gen Z, feminine, etc? The vibe should align with your aesthetic.

3. Experience Behind the Camera Too
Great UGC creators know lighting, framing, sound, and editing. You're hiring a small production team in one person.

4. Reliability & Process
You want someone who communicates clearly, delivers on time, and understands content strategy — not just trends.

How to Budget for UGC Content (Without Overspending)

You don’t need a big agency budget to create high-impact UGC. In fact, many of my clients are startups, DTC brands, and small teams doing their first launches.

Here’s a general breakdown:

• RM800 – RM1,200 for a single short-form video (1–2 hooks, 1 CTA)

• RM2,000 – RM4,000 for a 3–5 video UGC package (incl. scriptwriting, filming, editing)

• RM5,000+ for monthly UGC content creation (ideal for social ads, consistent campaigns)

✨ Bonus tip: Hire a creator who also understands branding + marketing.
You’ll get better messaging, more effective visuals, and content that actually performs.

With 11 years of experience as an art director for international brands, I don’t just create UGC - I build content that aligns with your entire brand strategy.

Why I Offer UGC Services (and What You Get When We Work Together)

When you book me as your UGC creator, here’s what’s included:

• ✦ Pre-production: Moodboard, scripting, content plan

• ✦ Filming: Shot in natural settings, studio, or styled location

• ✦ Performance: Facial expressions, voiceover, natural delivery

• ✦ Editing: Trend-aware cuts, captions, color grading, sound

• ✦ Revisions: 1–2 rounds to make sure it’s perfect for your audience

All you need to do is ship the product and share your vision - I’ll bring it to life.

✦ Let’s Make UGC That Actually Converts

If you're ready to stop guessing and start creating brand content that feels real, looks beautiful, and works, I’d love to help.

👉 Browse Portfolio for UGC examples
👉 Follow on Instagram for behind-the-scenes and client stories
👉 Contact Me to request a custom UGC package or quote