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Aug 10, 2024

Aug 10, 2024

Aug 10, 2024

How I Created My Own AI Photoshoot (And Why Brands Should Pay Attention)

Discover how Tanya Tesoro created an AI-generated fashion shoot - and how brands can use AI photography for campaigns, moodboards, and creative direction.

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Reading Time

10 Min

Date

Aug 5, 2024

How I Created My Own AI Photoshoot (And Why Brands Should Pay Attention)

In a world where visual content is everything, creativity is evolving - fast.
And recently, I decided to explore a new medium entirely: AI-generated fashion photography.

No camera.
No makeup team.
No studio.
Just my imagination, some smart prompts, and an understanding of what makes a frame feel alive.

This blog is a behind-the-scenes look at how I created my first AI photoshoot, what it taught me, and how brands can use this emerging tool to enhance their campaigns - without losing that human spark.


✦ Why I Tried AI Fashion Photography

I’ve worked in front of the lens for years - as a model, UGC creator, and creative director for global brands. I know the power of lighting, styling, emotion, and narrative. But I also know how expensive and logistically complex real-world shoots can be.

I wanted to experiment with a question:
Can AI create images that feel just as bold, beautiful, and emotionally resonant - if guided by a real creative vision?

The answer: yes - if you know how to lead it.


✦ Behind the Scenes: How I Designed My Own AI Photoshoot

Creating a meaningful AI shoot isn’t just typing random prompts. It’s a blend of fashion knowledge, artistic sensibility, brand strategy, and visual direction. Here’s what the process looked like:

1. Concept Moodboard
Just like any editorial shoot, I started with a story. I created a visual direction:

  • Setting: Surreal desert + sculptural shadows

  • Styling: Futuristic meets couture

  • Vibe: Isolated, powerful, poetic

2. Prompt Crafting
AI responds best to nuance. I described:

  • Facial structure

  • Posing styles

  • Lighting direction (backlight, harsh midday sun)

  • Fabric textures and color palette

  • Camera angles and lens types

3. Iteration & Refinement
It took dozens of prompts, tweaks, and re-renders to get the perfect frame - where emotion, movement, and art direction aligned.

AI doesn’t replace the creative - it enhances the vision. And it still takes a designer’s eye to curate what works.


✦ What Makes AI Photoshoots Valuable for Brands?

AI photography isn't a replacement for human shoots - but it’s a powerful creative extension.
Here’s how brands can use it:

Campaign Concepting
Visualize ideas before production. Use AI to test locations, styling, or lighting themes.

Cost-Effective Mockups
Create stunning visuals when budget or travel is limited - for proposals, investor decks, or teaser campaigns.

Social Teasers & Lookbooks
Build aesthetic hype on Instagram or Pinterest using AI-generated visuals inspired by your real product line.

Website Hero Imagery
If you’re a beauty, fashion, or tech brand - AI can offer scroll-stopping images for homepage takeovers or limited drops.

Experimentation Without Waste
No overproduction, no styling costs. You test. You refine. Then go full-scale when the concept is solid.


✦ Why This Isn’t Just Tech - It’s Art Direction

Anyone can generate AI images.
But not everyone can create on-brand, emotionally aligned, fashion-forward imagery that serves a purpose.

As someone who’s worked as both model and creative director, I use AI not as a gimmick - but as a design tool. It’s a digital brush for the same canvas I’ve always painted on: mood, meaning, and story.

The best part?
AI shoots can now be personalized - I can generate imagery based on your brand’s vision, target audience, and aesthetic direction.


✦ Want to Create an AI Visual Campaign for Your Brand?

Whether you’re testing campaign ideas or want original AI images for your digital presence, I now offer:

  • AI Concept Boards for fashion, beauty, and lifestyle brands

  • AI-Generated Editorial Shoots (styled and directed by me)

  • Hybrid Campaign Packages: AI + Real photography for a layered, future-facing brand story

👉 Contact Me to create your own AI visual campaign
👉 Follow on Instagram to see the AI shoot in action
👉 Browse Portfolio to explore my creative direction + photography work


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