How I Created My Own AI Photoshoot (And Why Brands Should Pay Attention)
Discover how Tanya Tesoro created an AI-generated fashion shoot - and how brands can use AI photography for campaigns, moodboards, and creative direction.
Category
Reading Time
10 Min
Date
Aug 5, 2024
How I Created My Own AI Photoshoot (And Why Brands Should Pay Attention)
In a world where visual content is everything, creativity is evolving - fast.
And recently, I decided to explore a new medium entirely: AI-generated fashion photography.
No camera.
No makeup team.
No studio.
Just my imagination, some smart prompts, and an understanding of what makes a frame feel alive.
This blog is a behind-the-scenes look at how I created my first AI photoshoot, what it taught me, and how brands can use this emerging tool to enhance their campaigns - without losing that human spark.
✦ Why I Tried AI Fashion Photography
I’ve worked in front of the lens for years - as a model, UGC creator, and creative director for global brands. I know the power of lighting, styling, emotion, and narrative. But I also know how expensive and logistically complex real-world shoots can be.
I wanted to experiment with a question:
Can AI create images that feel just as bold, beautiful, and emotionally resonant - if guided by a real creative vision?
The answer: yes - if you know how to lead it.
✦ Behind the Scenes: How I Designed My Own AI Photoshoot
Creating a meaningful AI shoot isn’t just typing random prompts. It’s a blend of fashion knowledge, artistic sensibility, brand strategy, and visual direction. Here’s what the process looked like:
1. Concept Moodboard
Just like any editorial shoot, I started with a story. I created a visual direction:
Setting: Surreal desert + sculptural shadows
Styling: Futuristic meets couture
Vibe: Isolated, powerful, poetic
2. Prompt Crafting
AI responds best to nuance. I described:
Facial structure
Posing styles
Lighting direction (backlight, harsh midday sun)
Fabric textures and color palette
Camera angles and lens types
3. Iteration & Refinement
It took dozens of prompts, tweaks, and re-renders to get the perfect frame - where emotion, movement, and art direction aligned.
AI doesn’t replace the creative - it enhances the vision. And it still takes a designer’s eye to curate what works.
✦ What Makes AI Photoshoots Valuable for Brands?
AI photography isn't a replacement for human shoots - but it’s a powerful creative extension.
Here’s how brands can use it:
✔ Campaign Concepting
Visualize ideas before production. Use AI to test locations, styling, or lighting themes.
✔ Cost-Effective Mockups
Create stunning visuals when budget or travel is limited - for proposals, investor decks, or teaser campaigns.
✔ Social Teasers & Lookbooks
Build aesthetic hype on Instagram or Pinterest using AI-generated visuals inspired by your real product line.
✔ Website Hero Imagery
If you’re a beauty, fashion, or tech brand - AI can offer scroll-stopping images for homepage takeovers or limited drops.
✔ Experimentation Without Waste
No overproduction, no styling costs. You test. You refine. Then go full-scale when the concept is solid.
✦ Why This Isn’t Just Tech - It’s Art Direction
Anyone can generate AI images.
But not everyone can create on-brand, emotionally aligned, fashion-forward imagery that serves a purpose.
As someone who’s worked as both model and creative director, I use AI not as a gimmick - but as a design tool. It’s a digital brush for the same canvas I’ve always painted on: mood, meaning, and story.
The best part?
AI shoots can now be personalized - I can generate imagery based on your brand’s vision, target audience, and aesthetic direction.
✦ Want to Create an AI Visual Campaign for Your Brand?
Whether you’re testing campaign ideas or want original AI images for your digital presence, I now offer:
✦ AI Concept Boards for fashion, beauty, and lifestyle brands
✦ AI-Generated Editorial Shoots (styled and directed by me)
✦ Hybrid Campaign Packages: AI + Real photography for a layered, future-facing brand story
👉 Contact Me to create your own AI visual campaign
👉 Follow on Instagram to see the AI shoot in action
👉 Browse Portfolio to explore my creative direction + photography work
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